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OPEN DAILY!

We are back to our regular hours of operation with safety precautions in place.

10am-6pm Mon-Fri & 9am-6pm Sat-Sun

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Jun 8

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We're excited to announce that we have re-opened in a limited operating capacity with in-store service! We are now open daily from 11am-4pm on a limited basis. •

Admittedly, we're intimidated to open our doors again. No one knows how this pandemic will play out, but our staff has come to a collective decision on what we feel is safe and conservative, while we continue our community stewardship to limit any spread of COVID. The reality for Alpenglow is that we have to strike a balance between staying in business while respecting the vicious nature of this pandemic and protecting our community. It's a tough position to be in but we're confident in our decision making process. •

The good news is that this will allow you to come in and get outfitted for your upcoming summer adventures. It goes without saying that we are very excited to see you again! Please note that we require a face covering for entry and are limiting the number of people in the shop at any given time to 2-3 people. There are also other preventive measures that we will notify you of upon arrival at the front door. •

We are happy to continue our curbside, touch-less pickup if that is more your speed. Additionally, you can find our entire footwear catalog and most of our camping/hiking product on our website. Photo: Blair Lockhart

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May 25

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It's not our traditional Memorial Day clearance sale but we do have some screaming deals on our website! Save big on our $25-$75 footwear clearance options ... and more! LINK IN BIO

https://ls.alpenglowsports.com/

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Apr 23

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This morning, we're very excited to announce a our spring backcountry demo clearance sale and new online sales option (LINK IN BIO)! In these sink-or-swim times, we've been working hard to get our online offering cleaned up and ready for our amazing supporters like yourself. We could now use your help as we make room for summer! •

If you are in the market for clearance pricing on our demo skis or splitboards, click over to our website for some major savings! We also have a limited selection of new skis, bindings, skins and split items that are also aggressively discounted. You'll also see a new gift card option as well as our limited edition, custom apparel with amazing designs from local artists. •

In the subsequent weeks we'll continue to cater to the emerging spring sports with trail running shoes, climbing equipment, and other fun outdoor stuff! In the meantime, if you need a new pair of running shoes or anything else, PLEASE call us! •

Alpenglow has been servicing the North Lake Tahoe outdoor community since 1979. Our current staff is merely standing on the shoulders of those who came before us, and we are undyingly devoted to keep the shop's legacy alive. Like most small businesses in mountain towns, Alpenglow isn't out of the COVID forest. Your support over these last few months has been so amazing and has filled us up with immense gratitude. We implore you to continue to support shops like ours and all other local businesses here in North Lake Tahoe and Truckee. Small business are at the core of the fabric of the community and we need them to survive! •

So.... please click on over and check out our new site! Every purchase goes a long way during these COVID times, and we need loving homes for some amazing backcountry ski and splitboard demos! •

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Mar 29

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Mar 27

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From shop puppy Millie: “Don’t worry family ... there’s a light at the end of the COVID tunnel! I can see it across the healing waters of #laketahoe! Stay positive, you’ll come through it on the other side .... and be as beautiful as you are right now! PS - how good does my hair look in this wind?” •
@ruffwear @tahoenorth #hometeam #communityfirst #milliedoodle

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Mar 25

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#SaveYourLocalGearShop • LINK IN BIO

From shop owner Brendan Madigan: Anyone who knows me knows that I'm not motivated by money. As a business owner, it is perhaps my biggest flaw - that I sometimes unadvisedly lead with my heart, and not my brain. •

Now I'd also like to think that I'm no door knob, but ultimately what drives me and the direction of Alpenglow Sports is doing the right thing, for the right reasons. Sure, the events we put on benefit the shop in the long run. We do them, however, because it is fun, it is the right thing to do and we have to walk the talk when it comes to our community-facing business model. Many times this is at a loss for the shop - but that doesn't matter. Alpenglow always has, and always will, seek to give back to our amazing patrons who have been supporting us for over 40 years. •

That is why the outpouring of support to my plea last week has been so amazing. Honestly, it has been absolutely overwhelming and one of the most beautiful acts of humanity I have ever personally experienced. I've been on a few calls with supporters over the last few days where I've had to keep my voice from cracking and the tears from flowing. Humbled doesn't do it justice. •

Ironically, in my show notes at our last Winter Speaker Series, I talked about how we as humans rise to the occasion in times of adversity. NEVER do people show more empathy, compassion and love then when things go sideways. Little did I know that we would be on the receiving end of such love so shortly after those words were spoken. •

Thanks for telling our story Kristin Hostetter and @snewsteam . It is my hope that this can also be a blueprint for other specialty shops to use in order to get through this. The future is scary and unknown, but nothing turns the wheel of life like love and compassion. And of course thanks to everyone out there - your support means more to me and the entire staff than you will ever realize. •

Thank you from our entire Alpenglow family - past, present and future. We still have a seemingly long, dark road to travel, but it sure feels good to have all of you by our side. #communityfirst #hometeam #relentlessforwardprogress #powerinnumbers

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