Home - Alpenglow Sports

Open Daily 11am-4pm by Phone

Orders & Gift Card Purchases Available by Phone
Sorry, no rentals or boot fittings at this time

CALL US (530) 583-6917

MAKING FUN HAPPEN SINCE 1979

Our Commitment to the Mountain Community

OUR HERITAGE

AFTERGLOW

SEASON 3 NOW STREAMING

LISTEN NOW

"CAN'T-MISS WINTER FESTIVAL"

Check us out in Outside Magazine

READ ARTICLE

DONOR PARTY

How Alpenglow Gives Back

LEARN MORE

UPCOMING

alpenglowsports

View on Instagram

Mar 27

Link to display lightbox

Instagram post 2273781389107644069_38748690

From shop puppy Millie: “Don’t worry family ... there’s a light at the end of the COVID tunnel! I can see it across the healing waters of #laketahoe! Stay positive, you’ll come through it on the other side .... and be as beautiful as you are right now! PS - how good does my hair look in this wind?” •
@ruffwear @tahoenorth #hometeam #communityfirst #milliedoodle

alpenglowsports

View on Instagram

Mar 25

Link to display lightbox

Instagram post 2272317190269477784_38748690

#SaveYourLocalGearShop • LINK IN BIO

From shop owner Brendan Madigan: Anyone who knows me knows that I'm not motivated by money. As a business owner, it is perhaps my biggest flaw - that I sometimes unadvisedly lead with my heart, and not my brain. •

Now I'd also like to think that I'm no door knob, but ultimately what drives me and the direction of Alpenglow Sports is doing the right thing, for the right reasons. Sure, the events we put on benefit the shop in the long run. We do them, however, because it is fun, it is the right thing to do and we have to walk the talk when it comes to our community-facing business model. Many times this is at a loss for the shop - but that doesn't matter. Alpenglow always has, and always will, seek to give back to our amazing patrons who have been supporting us for over 40 years. •

That is why the outpouring of support to my plea last week has been so amazing. Honestly, it has been absolutely overwhelming and one of the most beautiful acts of humanity I have ever personally experienced. I've been on a few calls with supporters over the last few days where I've had to keep my voice from cracking and the tears from flowing. Humbled doesn't do it justice. •

Ironically, in my show notes at our last Winter Speaker Series, I talked about how we as humans rise to the occasion in times of adversity. NEVER do people show more empathy, compassion and love then when things go sideways. Little did I know that we would be on the receiving end of such love so shortly after those words were spoken. •

Thanks for telling our story Kristin Hostetter and @snewsteam . It is my hope that this can also be a blueprint for other specialty shops to use in order to get through this. The future is scary and unknown, but nothing turns the wheel of life like love and compassion. And of course thanks to everyone out there - your support means more to me and the entire staff than you will ever realize. •

Thank you from our entire Alpenglow family - past, present and future. We still have a seemingly long, dark road to travel, but it sure feels good to have all of you by our side. #communityfirst #hometeam #relentlessforwardprogress #powerinnumbers

alpenglowsports

View on Instagram

Mar 21

Link to display lightbox

Instagram post 2270030403106940657_38748690

“Everything will be okay in the end. If it's not okay, it's not the end.” John Lennon. I write this with a mix of emotions, namely fear, hope and love. Alpenglow has had two owners, Don Fyfe and myself. As such, I feel a tremendous responsibility to continue the legacy of this 41-year-old heritage shop. My hope is that it will be the great work of my life, and that what we are doing now will continue to cultivate community here for generations to come. However, we find ourselves with an unprecedented challenge. That is why, effective last Thursday, we have transitioned to a phone-in ONLY sales model. We are here to help you with your equipment needs from 11am-4pm, but only over the phone. Touch-less pick-ups will be scheduled at time of purchase. I am, however, worried about Alpenglow's future. I'm concerned for our staff, who are my family, our financial viability, and for the collective health of the world. Small business owners have uncompromising financial realities and obligations. For me, failure is literally not an option. Alpenglow has been serving the North Lake community for 41 years. We have 0 intention of stopping. Don poured over 30 years of his life into Alpenglow. Dave Nettle committed nearly 20 years and I've been at it for over 15. Collaborating with our staff to build something bigger than ourselves is something I'm tremendously proud of. And that's not even mentioning the 100s of staff who have bled Alpenglow orange for 41 years. Having said that, an undefined closure is a threat to any small business. Many stores only have reserves to tide them over for a few weeks. Accordingly, it is our hope that we can now rely on 41-years of goodwill and ask that you support Alpenglow NOW, in any way. PLEASE call us for gift card purchases and over the phone sales. Please understand that no dollar amount is too small and the time is NOW. If you enjoy our free events and how we support the community, I now humbly request your support. We would not ask this were the future not bleak. And this goes beyond us! PLEASE continue to support your favorite small shops so that you will have the ability to enjoy them long after this. #saveyourlocalgearshop

alpenglowsports

View on Instagram

Mar 17

Link to display lightbox

Instagram post 2266994235194773878_38748690

Family - We write this to you with love and compassion in these trying, scary and unprecedented times. Our foremost concern is for the well-being of our staff, our families, and OUR communities at large. Community has dominated how we do things for nearly 41 years. The COVID-19 pandemic is particularly difficult in this regard, as it preys on our desire and need to come together as social, communal beings. •

We are lucky enough to have a group of medical professionals (MDs and public health professionals) advising our decisions during this crisis, but drastic times do indeed call for drastic measures. Accordingly, and subject to immediate change as needed, we are limiting the number of winter enthusiasts that we can allow inside our four walls. We will NOT be closing (yet) but will only allow up to 8 customers in the shop at any one time. •

We ask that everyone, both in our shop and at large, practice responsible "social distancing" from both our staff and others in the shop. Additionally, if you don't feel 110% or have been exposed to someone who is feeling off, PLEASE do not come in. If you disregard this, you are endangering yourself and every single person in OUR community. We cannot allow browsing and will be qualifying needs at the front door to deter anyone who isn't on a mission. •

The good news ..... we will continue to give advice on backcountry and nordic equipment on the phone (530-583-6917). We will happily conduct sales over the phone and have everything ready for pick-up as a touch-less transaction. We will also continue to mount skis, trim skins, etc. but will ONLY be conducting labor on items purchased from the store. •

The bad news.... we have ceased all demo/rentals and suspended all ski boot fitting services until further notice. While we love this aspect of our work, the close contact required puts our staff in a vulnerable position for infection and is something we cannot risk. •

The mountain community ALWAYS rallies in the face of adversity. Let's do our part to protect each other and assure we can all continue to live happy lives. Now.... get in the skin track (responsibly) and wash your hands! LOVE, LIGHT AND HOPE!

alpenglowsports

View on Instagram

Mar 5

Link to display lightbox

Instagram post 2258306949429306567_38748690

We are honored to be one of the few shops in the United States to have the new @hokaoneone #TenNine, a radical new addition to Hoka’s goal of propelling people forward on mountain trails across the globe. •

Now before you rush to judgement... think about when the original #Mafate came out back in the day. Or when the iPod launched. Or the internet for that matter. All of these were complete and utter disruptions to life as we knew it. And while a running shoe can’t change the world, it can make our everyday experiences on the trail massively better, just like Hoka has been doing for many of us for years. With the #TenNine, you will literally feel like you can fly. •

With a new midsole geometry to maximize ground contact, the TenNine is designed to make running feel like an entirely new experience. Your downhill speed will skyrocket and with the shoe increasing load management with each stride, you’ll find a smoother ride that enables efficient travel over various terrain. •

We only have 19 pairs of these in the shop in unisex sizes and when they run out they are out! Come by and check them out, even if you are skeptical or intrigued! Thanks to Hoka for thinking outside of the box and progressing the sport of trail and ultra running!

alpenglowsports

View on Instagram

Feb 29

Link to display lightbox

Instagram post 2254147420521181046_38748690

If you haven’t noticed, climate change is threatening our outdoor playgrounds, making it harder and harder to get out into the places we love to play. Join the POW @protectourwinters #CrushIt4Climate challenge by donating to support POW’s work, and by crushing it outside a little bit harder this month.
Your #CrushIt4Climate donations will be matched up to $500,000– doubling the impact we can have protecting those places we love. So lace up, boot up, gear up and show how you’re going to #CrushIt4Climate this month! Together, we can get the entire outdoor community stoked to protect our winters.

Find more information here:
@ProtectOurWinters
POW Challeneg page is here: https://protectourwinters.org/crushit4climate
@Strava
Strava Challenge page is here: https://www.strava.com/challenges/crush-it-4-climate