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415 North Lake Blvd
Tahoe City, CA 96415

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Jun 8

Open

Our community fun runs are back! After taking a season off, we are more ready than ever to get outside (safely) with friends — old and new. All ages, abilities, and breeds are welcome! 🏃‍♀️🏃🏿‍♀️🏃‍♂️🏃🏾🐕

Grab a friend and meet us at the Tahoe XC parking lot tomorrow (Wednesday, June 9th) at 5:30pm for 5-6 miles of “Dostie type” fun!
 If you can’t make this one, not a problem — take a look at our schedule through the rest of June and mark your calendar!

•Wed, June 9th, 5:30pm, @ TXC
•Wed, June 16th, 5:30pm, @ Ocelots

Call us at the shop with any questions.

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May 24

Open

Please join us for our "Sorta Sidewalk" this Memorial Day weekend, Saturday 5/29 through Monday 5/31! We'll have some amazing discounts in a Covid-safe environment including:

- $50-$75 Clearance Shoe Sale
- 40-70% off Winter Apparel and Footwear
- 20-50% off Backcountry Equipment

We will still only allow 5 customers in the shop at once and masks are still required. Please note that sales on discounted items are final. Please come score some great deals for yourself!

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May 19

Open

We’re finishing off our Community Book Initiative with a bang! The one and only @myshellparker got her start as a ski racer at her home resort of @squawalpine , California. By age 15, she realised her passion was freeskiing, not racing. Now one of the ski industry’s most versatile female skiers, has appeared in over a dozen ski films and in 2013, she won Best Female Performance at the Powder Video Awards and at the International Freeski Film Festival for her segment in Matchstick Productions’ Superheroes of Stoke.

Michelle is now giving back to the ski industry that’s given her so much: she’s on the board of the @hi5sfoundation , which helps injured athletes and she helped launched a women’s avalanche safety clinic.

Michelle’s titles have a great personal story: “In May of 2020, I picked up quite a few books to gain a different perspective on living in the United States. Ta-Nehisi Coates vividly paints a picture of living in America as a Black man by writing a letter to his teenage son which makes up the pages of “Between The World and Me..”He explains to his son the "racist violence that has been woven into American culture" which gives the reader the opportunity to understand and learn about the realities of being Black in America.”

Michelle continues “This first hand account is beautifully written and certainly helped me to gain a new perspective on my path to educating myself on what we can do, individually and as a community, to become a better society in the fight for equality and justice.”

She continues “After reading Between The World And Me, I read Americanah by Chimamanda Ngozi Adichie, another page turning book from the perspective of s Black immigrant. Both books are highly recommended."

That’s a wrap for our first ever Community Book Initiative! You still have the rest of the month to purchase these titles in the shop or online, with 100% of proceeds to benefit the great and worthy organization @littlefreelibrary

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May 18

Open

One of the most awarded skiers in free skiing history, @codytownsend has evolved from a California beach kid obsessed with the mountains to standing atop the pinnacle of the sport. He also generously agreed to participate in our Community Book Initiative and is a great friend of the shop.

From a successful alpine ski racing career to stunt skiing for Hollywood blockbuster films, or skiing the“Most Insane Line Ever”to ski mountaineering North America’s“Fifty Most Classic Ski Descents”, Townsend has proven to be able to ski the most challenging and dangerous lines with ease. Yet it’s his affable, humorou sand joyful nature that has defined Townsend as “The People’s Skier.” Cody also has a degree in linguistics, so we appreciate what he brings to the Community Book Initiative.

Cody’s first recommended title “There There,” is a powerfully and beautifully written novel that turns societies mythology of Native American identity on its head. Set in Oakland, California, its broad themes of poverty, identity, addiction and community are told through the individual yet meshing stories of complex, nuanced and sincere characters. It’s bold, humorous, tragic and most of all important.

His second recommendation, the incredibly readable novel “The Brief Wondrous Life of Oscar Wao” is defined by wild, daring and big writing. It drips of culture, life, and survival among a Dominican immigrant community and family in New York City. The book dances with magical realism, historical facts, the colliding cultures of survival born machismo and escapism nerd fantasy along with a writing style that makes you think of Junot Diaz as a Caribbean Twain.

Stop by the shop (or buy online) and explore all the Community Book Initiative recommendations! Remember that we’re giving 100% of proceeds during the month of May to @littlefreelibrary !

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May 17

Open

On a gorgeous Tahoe Monday, we’re happy to highlight our next Community Book Initiative participant. Dr. Jillian Raymond (@tahomajillian )lives on the West Shore of Lake Tahoe. She is an educator, yogi, skier, and mother. She’s done fantastic community work as an educator, podcast host and with the @tahoebackcountrywomen , a group close to our hearts here at Alpenglow.

Her selection, “Hood Feminism: Notes from the Women that a Movement Forgot” highlights and teaches about the necessary intersections of feminism from not just the mainstream privileged "convenient" feminism, but one that explains how basic rights, access, and survival for all are true feminist issues."

“How to be an Anti-Racist,” her second title, was also chosen by several others in the program, all signs of which point to the importance of this work.

Please help us find loving homes for these titles and remember that we’re giving 100% of proceeds during the month of May to @littlefreelibrary !! Help us raise funds for this fantastic group by purchasing books on our website... or better yet come by to say hello!

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May 14

Open